Meet the Team

Co-Founder & Managing Director
Co-Founder & Managing Director


Tony has managed to build an international team to help to promote the benefits of the iMist™ system and to protect everyone from the devastating effects of fire. What Tony loves most about the company is turning opportunities into reality.

Tony has been working in the fire suppression industry since October 2013 – with an impressive career that spans over 40 years and includes an employment history with companies such as Marks & Spencer and Kingspan, before creating the company iMist™ in 2015.

Operations Director
Co-Founder & Operations Director


Alex co-founded iMist™ with Tony in 2015, having completed several years in the industry designing mist systems for other companies. His career at iMist™ started by completing all tasks; from selling & designing the system, to installation and certification.

What he loves most about iMist™ is the people, both customers and staff. He believes once you understand someone’s personality, you can guide them and help them to grow, as well as grow the business. He likes to give people a voice, as he believes that every opinion and idea is a valid one.

Business Development Manager
Business Improvement Manager


Jon joined iMist™ in 2022 to help drive the productivity in the company as it grows.  He has solid experience running operations teams in estate agency as well as in eCommerce operations including complex project management and warehouse relocation.

Having spent time in banking, property and garden equipment, Jon is looking forward to helping shape a company that has a very noble cause!

HSQE Manager


Rachel started at iMist™ in 2018. To begin with, she was a servicing and certification coordinator before moving onto certification and quality – right up to fully taking over HSQ.
Rachel works hard to ensure iMist™ remains compliant with Health, Safety and Quality regulations by conducting internal audits for ISO:9001 as well as ongoing product testing for the R&D department, and office inspections.
Technical Director
Technical / training
associate director


Tim has been working in the fire suppression industry since 1999 – with an impressive career that spans over 20 years. Tim has achieved an HND in Building Studies and a B.Sc. Honors Degree in Building Surveying.

Tim helps to promote the benefits of the iMist™ system across the globe and also improves work processes and training to ensure that iMist always delivers the most comprehensive experience for our clients.

Head of Sales
Head of


Alex rejoined the company in 2023 having previously worked at iMist back in 2016 as a Sales Executive. Having worked in Sales for over 10 years and having a passion for iMist, it’s system and its values, he now manages the Sales Department.

Head of Installations
Head of Installations & Servicing


Katy joined iMist™ in February 2020 with valuable coordination experience to work in the servicing department.

Preparing contracts, booking in maintenance, undertaking remedial works, and certifying projects and warranties are all part of her role. During her time, the department has grown significantly, and she has played a key part in this expansion.

Mechanical Factory Manager
Production Factory


Craig manages the manufacturing department and our factory in Hull, where he ensures that all assets and stock are ready to be delivered to our engineers.

CPD Manager


Eddie spent 10 years in London Fire Brigade working as a firefighter, including a period of temporary promotion to Crew Manager, before leaving in 2018 to join iMist™. He attended major incidents such as Westminster Bridge and the Vauxhall helicopter crash, along with the usual day-to-day incidents which weren’t limited to just fires.

“I joined iMist™ after leaving the fire service and couldn’t be happier. My role allows me to work with people from across the construction industry. I genuinely believe that iMist™ represents the future of fire suppression.”

HR Manager


Arrie joined iMist™ in April 2022 as our HR/Administration Manager, bringing her past experience and knowledge with her having worked within the fire and construction industy since 2017. Arrie looks after all of our HR, administration and recruitment duties, as well as supporting Alex in general office management. She has recently passed her CIPD.